How did we boost the lifetime value by 5x for CARS24 users and improved retention by 35%
Objective
To simplify car ownership in India by creating a single place where users can manage everything after buying a car, from challans and insurance to FASTag, PUCC, and ownership transfers. Orbit helps reduce friction, build trust, and increase long-term engagement on the CARS24 app.
Problems
No Centralized Car Ownership App
Car owners rely on several platforms for routine tasks, causing friction and wasted time..
Comlpex car selling process
Estimating resale value, RC transfer, and ownership changes involve multiple confusing steps.
Scattered Car Data
PUCC, FASTag, insurance, and loan info are spread across different apps and portals, with no single view..
Challans on multiple portals
Different states have separate challan platforms, making tracking and payments tedious when traveling..
Car ownership in India is chaotic—challans, documents, and services are spread across fragmented systems. A unified platform simplifies this by centralising everything from challan tracking to RC transfer, making car management seamless and stress-free.
Solutioning
Dedicated space for everything your car
Add your vehicles to orbit
Check you car valuation powered by AI
The most critical action as per your car details will show up in the first fold
Car price trend
Check your car price trend powered by ai
Car details
Car details and registration information
Dedicated space for everything your car
Quick actions for all your car related needs
Recharge your FASTag, pay challans, update your vehicle servicing info, insurance, pucc all at one place.
Cross sell for other BUs
Upload all your car documents in one place so that you can refer to whenever needed
Learnings
Top section of Orbit feels like a part of the homepage and not a navigation to go to orbit
Slider on home does not work, even if it slides down first time automatically, people don’t click on the card
API through which car data comes in fails a lot of time, need to come up with a solution for that
A lot of people are coming to Orbit to see their car price graphs and also those who have uploaded their documents
We can start doing more cross selling of Orbit across products and also other BUs acn get listed for cross selling
Cars getting added from other sources apart from manual, like paying challan, FASTag, services being booked people don’t notice their car getting added to Orbit
Improvements
Impact
60 lakh
vehicles are added to Orbit
35%
Retention has improved
20%
App uninstall rate came down to 85% from 105%
20 lakh MAU
Monthly active users has increased from 12 to 20 lakhs
What's next
Car Landing Page
Brand new price car card as we saw from the insights that people who looked their car’s price graph kept coming back
Bike Landing Page
Now we don’t just have cars, you can also add your two wheelers in Orbit and since price graph is going to take some time we plan to show on the same place once its live
Awards
Thank You :)
