After years of building for NHB users, we learned things the hard way, what works, what doesn’t, and what truly matters when designing for Bharat. That’s what led us to start Products for the Next Half Billion, a dedicated space to share those lessons, insights, and real-world stories with others building for the same audience.

Our goal is simple: Help others avoid the mistakes we made, learn faster, and build better. Whether you’re a product manager, designer, or techie working on products for vernacular users, we hope these writings serve as a helpful guide and inspiration as you navigate this space.