How Did We Go From Just Buying & Selling to Becoming India’s First Car Ownership Super App?
Introduction
CARS24 is India’s leading auto-tech platform, valued at $3.3B.
We started with buying and selling cars, but today, we’re a full-fledged car super app offering 15+ services from loans and insurance to servicing, challans, FASTag and more.
Objective
The goal was to turn Cars24 from just a car buying and selling platform into a complete car ownership companion. With over 15 essential services in one Super App, we wanted to help users at every stage of their car journey: before, during and after the purchase. The idea was to build long-term value and make the app a true one-stop solution.
Problems
Outdated and Inconsistent Design
The overall design language felt outdated and lacked consistency across different verticals. This made the experience feel fragmented and reduced brand trust.
Poor Visibility of Super App Services
The app heavily focused on buy and sell, with little to no visibility of our other services. Users were unaware that Cars24 was evolving into a Super App. We needed to bring those services forward early in the user journey to set the right context.
Broken and Non-Contextual Permission Flows
Multiple permission screens were being shown even when users had denied access. Permissions were not tied to specific user actions, which led to frustration and confusion.
Lack of Personalisation and Intelligent Navigation
The buy and sell journeys lacked personalisation. All users were shown the same experience, regardless of their needs or stage in the journey. There was also no clear navigation for buy vs sell, making it harder for users to find what they needed quickly.
Superapp launch 1.0
We not only needed to launch the Superapp but also at the same time we need to revamp the onboarding screens as we were currently just telling consumers about buy and sell.
Learnings
Top banners people don’t click enough and look very old and outdated and banners on caraousels people don’t wait for so most of them are being missed
People are not clicking on any of the other services, still 90% of the people are clicking on buy sell only
Cards looked conjusted and not very clearly communictaing all the important information
Offer banners don’t excite people much and all the icons do not very clearly communicate what they depict
Offer banners don’t excite people much and all the icons do not very clearly communicate what they depict
Superapp launch 2.0
This phase was all about taking another bold step towards becoming one stop solution for people’s car through our award winning car management feature called ORBIT and start cross selling other products via new home
All about Orbit
Car ownership in India is chaotic—challans, documents, and services are spread across fragmented systems. A unified platform simplifies this by centralising everything from challan tracking to RC transfer, making car management seamless and stress-free.
Read More
More initiatives
This phase was all about taking another bold step towards becoming one stop solution for people’s car through our award winning car management feature called ORBIT and start cross selling other products via new home
Learnings
People would always thing its part of the page and not any different feature, so mostly they would not click, even after 3 months, the number of clicks on Orbit(homepage) were 3-4k DAUs
They would not engage much with the cards on the homepage which shows after sliding down the top layer
Cards looked conjusted and not very clearly communictaing all the important information
The improved new banners did some improvements in number but still was not very much noticeable and exciting enough to be clicked by people
Rethink the icons as these don’t communicate the services well and also apart from buy and sell people are not clicking much on any other services
Icons put in all together needed categorisation as it was difficult to identify the services just by looking at the icons
Superapp launch 3.0
Rethinking how the homepage has looked so far, the business icon styles, the marketing banners, the footers and how we may improve the numbers of Orbit as well, because while diving deep into the data of Orbit we realised that the people who have explored orbit on Cars24 their retention is much better than those who have not explored orbit.
We decided to again step back and think how we can improve our home page
Core principles and approach of how thought of this new execution
Define prime categories
Utilise Bottom Navigation for Core Sections
Implement View (Card-Based Layout)
Optimise Navigation and Card Layout for Readability
Introduce Personalisation and Recommendations
Optimise for Accessibility
Test and Iterate
Superapp launch 3.0
We not just only revamped the homepage structure, we went deep into each and every element that was there on home from banners to icons, Orbit on top, talked to people, went through deep data analysis, benchmarked, and cameup with our brand new home, revamped icons and also Orbit from top to the bottom and as a part of the bottom navigation and numbers doubled
Impact
28% clicks
Via cross selling and central systems
20%
App retention has improved by 20%
2 lakh DAU
From 1 lakh daily active users to 2 lakh daily active users
20 lakh MAU
Monthly active users has increased from 12 to 20 lakhs
70+ Releases
in last 1 year
60 lakh Vehicles
are now added to Orbit
Thank You :)
